Founded in 2006, Divoom was formed by a team of music enthusiasts that absolutely love playing around with audio speakers. Over the last 14 years, the Divoom team introduced numerous iconic portable speakers to the market. However, we always want to take innovation to the next level. Back in 2014, Terry, the founder of Divoom, came across several interesting LED gadgets in the San Francisco Maker's Faire, which utilized the SD card to load 8-bit pixel designs on LED. At that time, LED speakers were barely hitting the market, and no one has thought of combining this with audio play.

In 2015, we launched the world's first pixel art speaker - Aurabox, and achieved unprecedented success. Since then, we continued to widen this product line by launching several non-speaker pixel art gadgets, including the Pixoo sling bag.